Massive numbers of views, a staggering amount of social shares, and the kind of brand awareness money simply can't buy.
How do you start?
Why it works: These campaigns go for the gut, tapping into powerful emotions.The key is to tap into your audiences "lizard brain.".Use this cheat sheet to get started.Share the comic on your own site with this embed code.Dont get so wrapped up in achieving viral status that you stray too far and your campaign edenred childcare voucher ends up having nothing to do with your brand.These are the videos that make people turn to their friends and say, "You gotta see this!" Everyone wants to be the first person to share something cool or amazing with their friends.Gawker, he generated an insane amount of traffic more than all of his other colleagues combined.So which emotions do you target?He should know: during his time.Special thanks to @baekdal, @SEOmoz, and @isaiahmustafa.By getting to know your audience and understanding what makes them tick, first and foremost!Browse previous episodes of, welcome to DroneCo in the comic archive, and subscribe to the strip to get each new episode.(Check out our recent work humor video, "Beware the Managers from Hell!" ).But crafting a successful viral campaign is no easy feat; in fact, most experts say you can't really plan one at all it either happens, or it doesn't, and luck is no small factor.Crafting a successful viral marketing campaign is more difficult than it looks.Stories that evoke very primal emotions tend to work best, says.Click here to download.pdf version of this infographic.