Was it simply unforgettable?
Read about the Top 100 Ad People.
Rebranding a company's goals, message, and culture is hard - many have tried and most fail.Expensive journalism distributed free online amassed audience but not ad dollars and wiped out a whole generation of magazines and newspapers, while DVRs, podcasts, streaming video services like Netflix and Hulu challenged TV and radio models.We decided to rank the 100 best campaigns of the century, in a special issue, to celebrate their creativity and impact.Listen to the Top 10 Jingles.Top 100 Ad Campaigns of the 20th Century Amazon Kindle Apple iBooks Barnes Noble Nook Google Play Kobo.Marshall McLuhan, in 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years.The ebook is available from these retailers: Amazon, Google Play, iBooks, Barnes Noble and Kobo.These all broke through because they broke out of the norm.If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category.Now, Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century.We gave the judges a list of 50 nominees from which to vote on their top 15 and then rank them.Out of this massive shift, marketers and agencies got very innovative in turning these new tools to their advantage.Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any 10 e lotto come vincere society ever made of its whole range of activities.We asked our judges to consider three criteria, the same three questions that were used for the original Top 100 Ad Campaigns of the 20th Century: Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture.It demands a vision that inspires customers, investors, and others to see the company in a new light.
Thank God the right people ignored all of them.
These winning campaigns are those that got the most judges votes to be on the list, and ranked the highest.